Analytics & Testing, Content Marketing, Technology

BrightTag: Enterprise Tag Management Platform

Two issues that enterprise marketing professionals are constantly fighting online are the ability to reduce their site’s load times AND the ability to quickly deploy additional tagging options on their web properties. The typical enterprise corporation may have a deployment schedule that takes weeks or even months to get changes to the site.

One of our enterprise clients integrated BrightTag‘s enterprise tag management on their site with incredible results. Their site was running multiple analytics scripts in addition to some other tools. By putting all of the tags in BrightTag, their load time was significantly reduced – and they could manage which tools were integrated and how directly from BrightTag without bugging their website team.

Here’s a short video from the 2013 CEC Merrick Momentum Awards.

BrightTag Tag Management frees you from the limitations of tags so you spend less time wrangling code and more time innovating. One tag does it all.

Enterprise Tag Management Features

  • Configure and update tags in seconds. Break free from the IT development cycle and manage tags on your own timeline. BrightTag’s workflow lets you easily manage tags whenever and however you’re ready. Instantly create a tag that you can preview, activate and deactivate, whenever you need to.
  • Speed up your site without losing valuable data. Patented Server-Direct and parallel tag loading pack a one-two punch for performance. BrightTag’s Server-Direct passes data to your partners in real-time, trimming the number of tags on your site and stopping data loss in its tracks. BrightTag also smartly loads tag code without blocking page content so your users don’t get stuck waiting for slow tags.
  • Capture every user action and data element on your site and share it with any of your partners. Audit where data is being collected and who is receiving data with one click.
  • Business rules enable you to determine when and how tags fire, control campaign attribution, compare vendors head-to-head, fine-tune your marketing efforts, and more. Pick from a set of preconfigured firing rules or create your own with our conditional rules builder.
  • Real-time tag monitoring and reporting. Get instant insight into every tag on every page of your site. Simple dashboard views give you the skinny on the health of your tags, while our monitoring API allows you to wire stats directly into your tools.
  • Faster tag error response, less lost data. Identify and fix data quality issues faster with real-time error reporting. The reality is that tag code running through the browser is 10x more likely to result in errors. Real-time error reporting helps you quickly identify discrepancies, take action and prevent data loss.
  • Zero-Footprint mobile tagging. BrightTag’s Server-Direct sync connects your mobile website and apps to analytics and marketing partners data natively. Instead of shoe-horning legacy Javascript code into a hidden browser, BrightTag’s lightweight approach saves your app bandwidth for user interactions, not tags.
  • Partner Catalog. With configure-and-go integrations for hundreds of partner tags, you’re up and running in minutes. Intuitive search tools help you easily find your vendor partners by name or code, while our Smart Custom Tag gives you flexibility when you need it.
  • Configure privacy policies that allow users to opt-out. With global privacy regulation constantly changing, you need a flexible tool that doesn’t require you to take apart your website every time the law changes. Honor your customers’ choices around data collection and get tags in line.
  • Expertise. When tags get tricky, BrightTag has a team of tagging experts who’ve seen it all and provide you the resources you need.

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