Email requires that you collect someone’s email address in order to communicate with them. However, social media provides a public medium where your message can be echo’d well beyond your direct followers. In fact, 70% of marketers have successfully used Facebook to gain new customers and 86% of active Twitter users say they plan to purchase regularly from a brand they follow.
This infographic does a great job at providing critical statistics that drive awareness, authority, and trust that leads to leads and sales… then helping drive loyalty with the customers you’ve acquired. 82% of small and medium size enterprises find social media effective for lead generation and 90 percent find it effective for branding.
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.