How Your Business Benefits from Social Media Marketing

social media for business infographic

We just wrote a post that was critical on the comparison of email marketing and social media marketing, so this infographic from The Social Lights is perfect timing.

Email requires that you collect someone’s email address in order to communicate with them. However, social media provides a public medium where your message can be echo’d well beyond your direct followers. In fact, 70% of marketers have successfully used Facebook to gain new customers and 86% of active Twitter users say they plan to purchase regularly from a brand they follow.

This infographic does a great job at providing critical statistics that drive awareness, authority, and trust that leads to leads and sales… then helping drive loyalty with the customers you’ve acquired. 82% of small and medium size enterprises find social media effective for lead generation and 90 percent find it effective for branding.

Social Media Benefits for Business

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