In a world where most (or all) of our files are stored digitally across organizations, it is imperative that we have a way for different departments and individuals to have access to these files in an organized way. Thus, the popularity of digital asset management (DAM) solutions, which allow users to upload design files, stock photos, presentations, documents, etc. in a common repository that can be accessed by internal parties. Plus, loss of digital assets goes down drastically!
I worked with the team at Widen, a digital asset management solution, on this infographic, exploring the business case for digital asset management. It is common for businesses to use a shared drive or simply ask for others to send files via email, but these aren’t fail-proof. In a recent survey, 84% of businesses report that finding digital assets is the biggest challenge they have when working with digital assets. I know how big of a pain it is and how much time is lost when I can’t find a file in my email archive or in my computer folders. But imagine that frustration in a large corporate setting with many employees; that’s a lot of lost time, efficiency, and money.
Furthermore, it also creates problems between departments. 71% of organizations have problems providing other staff members with access to assets within the organizations, which reduces collaboration between departments. If I can’t provide my designer with a content document easily, then he can’t get his job done. DAM provides a way for everyone in the organization to have access to all the digital assets that they need in an organized repository. With DAM, things get done faster and more efficiently.
Are you currently using a digital asset management solution? What kind of problems do you experience when dealing with digital assets across your organization?
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.