It is fascinating to think back when I used to buy domain names all the time (I even sold one once!) and how I determined what I was going to buy. We just started up a new business CircuPress and never even named the company until we were sure that we could buy the domain name for it! I guess the times they are a changing.
When it comes to selecting a domain name, striking a balance between these critical elements—simplicity, memorability, relevance—is the key to catching the elusive lightning of success in your online bottle.
I believe somethings still count… dashes still appear a bit spammy and long names should really be avoided. Also, being careful that you don't have unfortunate spellings within the domain… like IT Scrap at itscrap.com, should be avoided. WhoIsHostingThis.com put together this nice guide to help you choose your next domain name!