Is Your Business Making Any of These Common Social Media Mistakes?

Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience is expecting and whether you’re fulfilling that expectation.

That said – there are some baseline fundamentals that every business should keep in mind and Jason Squires has done a solid job of illustrating them here in this infographic.

Here are the top 5 mistakes – read the infographic for the rest!

1. Focusing on quantity of followers over quality
2. Adding to the noise
3. Spreading yourself too thin
4. Lacking a personality
5. Not converting your followers