Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn’t work – I often don’t tell people they’re doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours. It depends largely on what your audience is expecting and whether you’re fulfilling that expectation.
That said – there are some baseline fundamentals that every business should keep in mind and Jason Squires has done a solid job of illustrating them here in this infographic.
Here are the top 5 mistakes – read the infographic for the rest!
- Focusing on quantity of followers over quality
- Adding to the noise
- Spreading yourself too thin
- Lacking a personality
- Not converting your followers
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.