It’s not easy to develop a large follower base on Twitter. The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services.
What is to be gained from buying followers? So what if you have 15,000 followers who have no interest in your business and the message you are communicating? Buying followers simply does not work, because having a huge following on Twitter will not affect your business unless your followers care about what you are tweeting.
We have all seen the effect of having a huge following on Twitter; just ask Southwest Airlines. The reason guys like Kevin Smith can create such a huge buzz on Twitter is because his plethora of followers are interested in what he is saying.
A business can have the same type of following, but it is much harder and takes time. First, it takes content. Develop a strategy for your page, and what you want to put on it. Send out messages that matter to your potential followers. If you are in retail then tweet about deals and coupons. Tweet about behind-the-scenes happenings that would interest your audience.
Next, follow people or companies relevant to your business. If you have a designer jeans boutique, then follow designers and fashion industry leaders. Your targeted audience will be following the same pages, and they will find you through who you are following.
Finally, be patient. Social media is like fishing. You keep throwing bait out there, and one day you are going start reeling them in like crazy. Be active, be fast, and be smart about your content and your site will grow.