E-commerce and RetailMarketing & Sales Videos

Cardlytics: Bank Card-Linked Marketing

Your ability to target consumers based on geography and purchase history is continuing to improve. Financial institutions can now open the gateway to rewards, loyalty programs and offers directly purchased using your bank card. Card-Linked Marketing (CLM) is when marketers reach consumers directly through their online bank statements. In fact, Bank of America is already using Cardlytics to power BankAmeriDeals.

For Advertisers, Cardlytics delivers targeting at scale, pay-for-performance pricing and precise measurement

  • Target customers based on their behavior: location, frequency, total spend.
  • Craft a campaign customized to a specific group of customers.
  • Customer Measurement: incremental consumer trips, sales, post-purchase behavior.
  • Advertisers pay only for results: measured incremental sales.

For Consumers, Cardlytics delivers a personalized experience that’s easy and engaging

  • Consumers see personalized ads based on past purchases.
  • Consumers select ads and rewards are instantly loaded on debit or credit card.
  • Consumers simply shop and pay with a card.
  • Consumers earn cash back credited to their account.

advertisers-chart

Online banking now accounts for 53% of banking transactions and Cardlytics drove almost $512MM in retail spending in Q2 2013!

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership