Advertising Technology
Paid and display advertising products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Just getting started with Adtech? Read our article:
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MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
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ResponseTap: Unlocking the Power of Call Attribution with Smart Match Technology
Understanding the customer journey is paramount for businesses aiming to boost conversion rates and optimize marketing spend. However, one of the most significant challenges marketers face today is accurately attributing phone calls to specific marketing efforts, a critical component for businesses that rely heavily on phone interactions to close sales. Without clear visibility into which campaigns are driving calls, marketers…