AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Event Marketing, Mobile and Tablet Marketing, Search Marketing,

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s



Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon

In today’s marketing landscape, there are more media channels than ever before. On the positive side, that means more opportunities to get your message out. On the downside, there’s more competition than ever to capture audience attention. The proliferation of media means more ads, and those ads are more intrusive. It’s not just a print ad, a TV or radio commercial. It’s full-page online pop-up ads that make you find the elusive “X” to remove them, auto-play videos to be endured before seeing desired content, banner ads that show up everywhere, and ads that even



El Toro: Targeted IP-Based, Cookieless Geographic Advertising

We recently interviewed Marty Meyer on his incredible ad platform, El Toro. For any companies that have executed geotargeted campaigns, you know how difficult this process is. IP addresses are continuously changing, and validating their accuracy is a significant challenge. That’s what the proprietary, patent-pending technology powering El Toro provides to its clients. Each of El Toro‘s IP intelligence product stems from the IP Targeting algorithm that’s caused quite a stir in the industry. Here are some of their most popular products: Household IP Targeting – IP targeting does not use cookies, and that is


AdTech, Analytics & Testing, Marketing Tools, Sales Enablement

ResponseTap: Smart Match Intelligent Call Tracking Attribution

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on


, , Graphic Design, Instagram Marketing, LinkedIn Marketing, Marketing Tools, Snapchat Marketing, ,

Design Wizard: Create High-Quality Graphical Content in Minutes

The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to creating visual content.  Every day there are over 1.8 billion images posted online and the vast majority of these are promotional images. Along with business templates, invitations, and cards, Design Wizard offers graphical templates for: