Programmatic
Martech Zone articles tagged programmatic:
- Advertising Technology
How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience
2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face…
- Artificial Intelligence
How Is Digital Technology Impacting the Creative Landscape
One of the continued themes that I hear about advancements in technology is that it will put jobs at risk. While it may be true within other industries, I seriously doubt that it will have that impact within marketing. Marketers are overwhelmed right now as the number of mediums and channels continues to increase while marketing resources remain static. Technology…