AdTech, Content Marketing, , Marketing Infographics, Programmatic Ad Buying

Are Programmatic Advertising Buys Killing Your Reputation?

Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully. One area that we wanted to improve monetization was in our email newsletter. We now offer both ads and sponsored whitepapers to the mix. I’m extremely happy with the whitepapers –


AdTech, Analytics & Testing, Marketing & Sales Videos, Programmatic Ad Buying

RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights

In an omnichannel advertising world, it’s getting more and more difficult for agencies and marketing teams to monitor the plethora of platforms out there, export data, import data, and format it into a central dashboard. It can take hours – hours that can cost a company a lot of money if the reports provide insight into a problem. RTB-Media has developed a central Ad Performance Dashboard where marketers can connect and feed their critical advertising data in real-time. And, of course, the reports are mobile-enabled: RTB-Media released Automated Spreadsheets, a tool that connects to any


AdTech, Content Marketing, Programmatic Ad Buying

What Is Programmatic Direct Display Advertising?

We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks, though. There are also a number of platforms where advertisers can purchase ads directly on our site. The key difference between our advertising platform and an ad network is that we don’t have a real-time bidding feature where the systems can negotiate a cost per click. Instead, we would have a