Analytics & Testing, Marketing Tools

Use These Tips and Tools To Conquer Your Marketing Workload

If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use to prioritize tasks, assemble tasks into milestones, and keep my clients aware of the progress our teams are making. The last part is critical – I’ve often found that when clients see the current


AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Event Marketing, Mobile and Tablet Marketing, Search Marketing,

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s


AdTech, Analytics & Testing, Marketing Tools, Sales Enablement

ResponseTap: Smart Match Intelligent Call Tracking Attribution

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on


Analytics & Testing, Marketing & Sales Videos

CloudCherry: A Complete Platform for Mapping Customer Journeys

Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy. One customer journey mapping tool out there is CloudCherry. Customer journey mapping enables companies to deploy a strategy to: Identify the touchpoints perferred by your customers. Identify gaps in your current marketing efforts that will increase the


AdTech, Analytics & Testing, Content Marketing, Data, Ecommerce and Retail, , Marketing Infographics, Mobile and Tablet Marketing, Public Relations, Sales Enablement, Search Marketing, , Technology

Sales and Marketing Acronyms

It seems every week, I’m seeing or learning another acronym. Well, time to share them all in one nice post thanks to the team at Blueadz, who made this amazing infographic, 60 Marketing & Sales Acronyms Everyone Needs to Know. Sales Acronyms ABC: Always Be Closing This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works. To be an effective sales person means you’ll need to ABC. AE: Account Executive This is a sales team member that closes deals with sales qualified