Internet of Things, Marketing Books

Your Competitors Are Working On The IoT Strategy That Will Bury You

The number of Internet-connected devices in my home and office continues to grow every single month. All of the items we have right now have a fairly obvious purpose – like light controls, voice commands, and programmable thermostats. However, the continued miniaturization of technology and their connectedness is bringing around a business disruption as we’ve never seen before. Recently, I was sent a copy of Internet of Things: Digitize or Die: Transform your organization. Embrace the digital evolution. Rise above the competition, a book by Nicolas Windpassinger. Nicolas is the Global Vice President of Schneider Electric’s EcoXpert™

Read More...

, Instagram Marketing, LinkedIn Marketing, Marketing Books, Pinterest Marketing, Snapchat Marketing, , ,

Humans Really Have to Behave Better on Social Media

At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the situation. There is no logical reaction, only an emotional one. I can’t help but imagine the modern day social media

Read More...

Content Marketing, Graphic Design, Marketing Books

What is Neuro Design?

Neuro Design is a new and growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices that have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual field are more sensitive to noticing visual elements, thus helping designers compose more effective images. Design and marketing agencies, as well as brand owners, are increasingly commissioning their own neuro research to

Read More...

Content Marketing, Marketing Books

Over 100 Authors Share Their Knowledge in the Better Business Book

What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any Experience, Money or Help to Start a Successful Business – pg. 9 You Only Need to Be Right Once – One of the Greatest Artists of All Time Created Over 50,000 Different Pieces of Published

Read More...

Marketing Books, , Technology

Share Your Favorite Marketing Books via Audible

It’s been a while since I was an Audible subscriber but I recently started back up. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes Store. I have a lot more time to listen to books while I’m driving or working than to take the time to read them. I do still read many books, but my productivity for educating myself and keeping up on my peers’ latest books

Read More...