, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , , Video Marketing

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course, with making your brand worth following. Why Do Consumers Follow Brands Online? Interest – Offering – Personality – Recommendations –

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WordPress

The Only Theme You’ll Ever Need for WordPress: Avada

For a decade, I’ve been personally developing custom and published plugins, correcting and designing custom themes, and optimizing WordPress for clients. It’s been quite a roller coaster and I have very, very strong opinions about the implementations I’ve done for companies large and small. I’ve also been critical of builders – plugins and themes that enable unrestricted modifications to sites. They’re a cheat, often massively inflating the size of a site’s web pages while slowing down the site significantly. Most of the work that we do when we take on a web development job for

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Content Marketing, Marketing Infographics, Publishing

The Science of Visual Marketing

This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site, but it absolutely has an impact. And this infographic from Iscribblers details the 5 Scientific Reasons People are Wired to

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Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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