AdTech, Branding, Content Marketing, Marketing Infographics,

2018 RSW/US Marketer-Agency New Year Outlook

If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey, and focuses on two areas of the industry: first, it shows how marketers and agencies are, surprisingly, closely aligned in

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Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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Branding

The 12 Brand Archetypes: Which One Are You?

We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with your customers. There are 12 basic identities—or archetypes—a brand can assume. Below, I’ve broken down all 12 to help you

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Analytics & Testing, Branding, Video Marketing

Leveraging TV to Lift Brands

Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of a more thoughtfully planned strategy. Part of this strategy should still include TV advertising campaigns, which continues to justify itself as a medium that can both sell product and give brand reputations a boost. TV

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