Analytics & Testing, Content Marketing, Dashboards, Digital Asset Management, Ecommerce and Retail, Retail

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of poor product content by implementing single-point solutions. They may have analytics technology that provides insight into problems with product listings,

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Content Marketing, Digital Asset Management

Aprimo and ADAM: Digital Asset Management for the Customer Journey

Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the added benefits of Aprimo’s open and flexible integration framework in the cloud. Convergence of Marketing Resource Management (MRM) and DAM – By combining Aprimo Digital Asset Management with the category-leading Aprimo Marketing Productivity capabilities, marketers now

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Artificial Intelligence, Digital Asset Management, , Instagram Marketing, Pinterest Marketing, ,

Netra Visual Intelligence: Monitor Your Brand Visually Online

Netra is a startup developing Image Recognition technology based on AI / Deep Learning research conducted at MIT’s Computer Science and Artificial Intelligence Laboratory. Netra’s software brings structure to previously unstructured imagery with some amazing clarity. Within 400 milliseconds, Netra can tag a scanned image for brand logos, image context, and human face characteristics. . Within socially shared imagery are valuable insights about consumers’ activities, interests, brand preferences, relationships, and key life events. At Netra, we use AI, computer vision, and deep learning to help marketers better understand what consumers are already sharing; our technology

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AdTech, Content Marketing, Creative Management Platform, Digital Asset Management, Marketing & Sales Videos

Rights Cloud: Automate Content Rights Clearance in Real-Time

Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed! FADEL is introducing a new offering for brands and agencies to track rights of digital content they use to produce advertising and

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Content Marketing, Digital Asset Management, Marketing Tools, Publishing

Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper

Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the need for unique, compelling, informative, and high-quality content is an absolute nowadays. Search algorithms require it, social networks thrive on it, and businesses profit from it. However, as demands rise, creatives are being crushed. Over

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