Podcasting, WordPress

WordPress Sidebar Widget and Shortcode for Playing Podcasts

If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio player, the two don’t work together… until now! I was pretty frustrated that I couldn’t have folks play the latest podcasts from my sidebar so I built and submitted a WordPress Plugin to do this.

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Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

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Mobile and Tablet Marketing, Podcasting

Promote Your iTunes Podcast with a Smart App Banner

If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click on the banner, and you’re taken directly to the App Store where you can download the application. It’s a great feature and works really well to increase adoption. What you may not have realized is

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Podcasting, Technology

What’s the Best Portable Tripod for a Phone, DSLR Camera, GoPro, or Microphone?

I now carry so much audio equipment with me that I purchased a backpack with wheels, my messenger bag was simply too heavy. While my bag is well-organized, I still like to keep the weight down by not having multiples of each kind of device or accessory I’m bringing with me. One issue were the collection of tripods I was carrying. I had a small desktop tripod, another that was flexible, and then another that was purely for my smartphone. It was all too much. I think I’ve tested just about every portable tripod on

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AdTech, Marketing Infographics, Podcasting

Podcast Advertising Is Coming of Age

With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example. Dynamically inserted ads increased their proportion of ad spend by 51% from 2015 to 2016 according to an IAB Podcast Ad Revenue Study. I look forward to some ad insertion sophistication. With algorithms, surely we could develop algorithms to interlace ads in natural pauses in an

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