, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , , Video Marketing

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course, with making your brand worth following. Why Do Consumers Follow Brands Online? Interest – Offering – Personality – Recommendations –

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Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

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Artificial Intelligence, , Instagram Marketing, Marketing & Sales Videos, Marketing Tools, , Video Marketing

Lumen5: Repurpose Articles Into Social Videos Using AI

It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5

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Data, , Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Search Marketing, , Video Marketing

Time for a Springtime Tune-Up of Your Marketing Strategy

Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this spring, and which fresh, new marketing techniques will help them grow their businesses in the seasons to come. This isn’t

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Marketing & Sales Videos, , Video Marketing

Vydia: Manage Your Video Content and Digital Rights

Vydia is an Inc 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Content creators are leveraging the power of video across every social platform available, however, their insights and control over their own intellectual property are limited. Vydia is empowering creators by solving this problem with a smart, universal application. Roy LaManna, Founder and CEO of Vydia Vydia’s Agency Features Include the ability to: Invite Creators – Send an email to onboard your creators from your Vydia dashboard and set designated percentage for revenue

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