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Transforming Big Data into Actionable Insights

2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data.

Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic.

The report finds that most marketing departments are ill-equipped to handle the growing influx of data and are behind in planning for tremendous growth. Among the findings:

  • 60% do not currently have or are unsure if their company has a specific strategy for handling the challenges of Big Data
  • 81% feel that they are either somewhat or not very prepared when it comes to the new rules and regulations of marketing data governance
  • 50% say that skill sets are changing, especially with the growth of social and mobile channels

Transforming Big Data into Actionable Insight

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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