Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

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Big Data, Marketing Infographics

How Netflix Increases Customer Engagement Utilizing Big Data

A subscriber’s customer experience is going to have an enormous impact on whether or not they are retained as a client and if they can be upsold. Capturing application usage is an essential means of doing this. If you’re a retail outlet, a business, or a service –  reviews, returns, referrals, calls, and spending frequency can provide incredible data that can predict purchase behavior. This is so essential to a business. While your customer behavior may not fall within the responsibility of your marketing team, it can absolutely derail it. While marketers may not be

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Analytics & Testing, Artificial Intelligence, Big Data, Data, Technology

DataRobot: An Enterprise Automated Machine Learning Platform

Years ago, I had to do a huge financial analysis for my company to predict whether pay increases could reduce employee churn, training costs, productivity, and overall employee moral. I remember running and testing multiple models for weeks, all concluding that there would be a savings. My Director was an incredible guy and asked me to go back and check them one more time before we decided to bump wages for a few hundred employees. I returned and ran the numbers again… with the same results. I walked my Director through the models. He looked

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Analytics & Testing, Big Data, Customer Relationship Management, Dashboards, Data, Marketing Tools

FactGem: Integrate Data Sources in Minutes…No Code Required!

Data is in silos. Business and IT are both demanding a unified view of data to help provide solutions to today’s business challenges. Reports providing unified views on integrated data are required so people can look to information that’s crucial for their organizations and instills confidence in their ability to execute and deliver accurate information that’s critical to the company’s success. Data, however, is spread across multiple relational systems, mainframes, filesystems, office documents, email attachments, and more. Because data isn’t integrated and businesses still require unified information, d businesses perform “swivel-chair” integrations and creating “stare

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AdTech, Analytics & Testing, Big Data, Content Marketing, Data, Data Management Platform, Experiential Marketing, Marketing Infographics, Mobile and Tablet Marketing, Search Marketing, Video Marketing

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. . Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13%. While

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