Data, Market Research, Marketing Tools

Fieldboom: Smart Forms, Surveys, and Quizzes

The market for form applications is quite busy. There have been companies around that handle form development for well over a decade on the web, but the new technologies often have far superior user experiences, complex logic offerings, and tons of integrations. It’s great seeing this field advance so much. One leader out there is Fieldboom, whose features include: Answer Piping – Include an answer from a previous question as part of a new question or on the Thank You screen. Answer Scoring – Score people based on answers and show a custom Thank You

Read More...

Content Marketing, Data, Market Research,

Tasko: It’s Time to Outsource Your Marketing Tasks

Over the years, we’ve noticed that expectations often increase with our clients while the cost of the engagement has not. In fact, last year we spent about 15% year over year on additional work for our clients. That would have been great had we had the resources, but we simply didn’t. We had to make some drastic changes if we hoped to keep our agency healthy. One service that approached us was Tasko. Tasko built a sophisticated task management system, fed it with talent, and applied a robust multi-stage review structure to it. The result

Read More...

Analytics & Testing, Data, Market Research, Marketing Tools

Halting the Headaches: Why Online Forms Help Measure Your ROI

Investors can measure ROI in real time. They purchase a stock, and by looking at the stock’s price at any given moment, they can instantly know if the ROI rate is positive or negative. If only it were that easy for marketers. Measuring ROI is one of the most important jobs in marketing. In fact, it’s one of the more challenging tasks we face on a daily basis. With all of the data that pours in from multiple sources, it should be a straightforward process. After all, we’ve been told that we have more data

Read More...

Content Marketing, Ecommerce and Retail, Market Research

Does Your Website Talk Like Amazon?

When was the last time Amazon asked you who you were? Probably when you first signed up for your Amazon account, right? How long ago was that? That’s what I figured! As soon as you sign into your Amazon account (or simply visit their site if you’re logged in), it immediately greets you on the right-hand corner. Not only does Amazon greet you, but it immediately shows you relevant items: product suggestions based on your interests, browsing history, and even your wish list. There’s a reason why Amazon is an eCommerce powerhouse. It talks to

Read More...

Data, Market Research, Mobile and Tablet Marketing, Mobile Applications

Pollfish: How to Deliver Global Online Surveys Effectively via Mobile

You’ve created the perfect market research survey. Now, how will you distribute your survey and get a statistically significant number of responses quickly? You’ve mulled over this more times than you’ve been to the coffee machine. You’ve created survey questions, created every combination of answers–even perfected the order of the questions. Then you reviewed the survey, and changed the survey. You then shared the survey with someone else for their review, and probably changed it again. So now, it’s perfect. You should get the exact consumer intelligence you want, from the people you want to

Read More...