Ecommerce and Retail, Retail

Is 2018 The Year Retail Died? Here’s How To Save It

Kids and kids at heart were equally saddened by the fall of Toys ‘R’ Us, an industry stalwart and the last remaining retail chain that focused exclusively on toys. The store closure announcement removed all hope that the retail giant – a place of nostalgia for parents, a kingdom of wonder for children – could be saved. What’s even sadder is that Toys ‘R’ Us could have been saved. The toy-stocked superstore fell victim to a number of retail pitfalls, and it is not alone. Cushman & Wakefield estimates that Between the death of RadioShack,

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Ecommerce and Retail, Retail

Epson LightScene: Interactive Retail Experiences with Digital Projection

The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital signage has taken off, we’re seeing growth in digital projection as well. Epson has announced LightScene™, a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously

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AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Event Marketing, Mobile and Tablet Marketing, Search Marketing,

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s

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Ecommerce and Retail, Retail

“Art of War” Military Strategies are the Next Way to Seize the Market

Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy. Let’s discuss how this strategy is being used to seize markets… While dominant brands tend to invest vast amounts of time and resources into large sources of traffic like Google, Facebook and other massive affiliate

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Ecommerce and Retail, , Marketing Infographics

How to Reduce and Recover Abandoned Shopping Carts

In the past, I’ve shared quite a few articles – including designing the perfect ecommerce checkout page  – to avoid abandoned shopping carts, but I continue to work with clients that have difficulty in optimizing their ecommerce user experience and checkout experience. What are the Average Cart Abandonment Rates? Desktop – Average Abandonment Rates are 67.1% Tablet – Average Abandonment Rates are 70% Phone – Average Abandonment Rates are 77.8% Your site will never attain a perfect conversion rate. There are valid reasons why shoppers add items to a shopping cart and then abandon them

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