Ecommerce and Retail

Ecommerce and Retail products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone including conversion optimization, payment gateways, shipping, logistics, and other technologies.

  • SITE123: Free Website Builder and Hosting

    SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores

    Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Link.Store: Brand Your E-Commerce Site with a .Store Domain

    Link.Store: Boost Your E-commerce Brand with Custom Branded .Store Links

    Every ambitious online seller dreams of making their brand stand out. However, the standard practice of using complex marketplace URLs hinders brand recall and sharing convenience. This situation often leaves your store lost in the vastness of the internet, struggling for recognition and recall. Distinguishing your e-commerce brand from millions of others is daunting yet essential. Your unique brand identity…

  • IONOS Social Buy Button: Sell easily on Facebook and Instagram

    IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button

    Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.…

  • Interkassa: How Do QR Code Payments Work?

    How Does QR Code Payment Technology Work?

    In the ever-evolving landscape of financial transactions, QR code payment technology has emerged as a revolutionary force, transforming how businesses and consumers interact. This innovative payment method, symbolized by the quick and recognizable QR code, signifies a shift toward efficiency and convenience. This article explores the workings of QR code payment technology, its intricacies, and its advantages to businesses and…

  • 8 Stages of the E-Commerce B2C Buyer's Journey

    From Unaware to Raving Fan: Decoding the 8 Stages Of The E-commerce B2C Buyer’s Journey

    In the bustling world of e-commerce, the journey from discovering a product online to becoming a loyal advocate involves a series of strategic stages. This pathway not only defines the consumer experience but also shapes the success of online businesses. While niche, a product like glass trophies offers an intriguing perspective for examining this journey, showcasing how targeted efforts at…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Emerging Martech Tools for Digital Marketing Campaigns

    6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

    Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights.  With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging.  Stick around…

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