Ecommerce and Retail, Retail

Is 2018 The Year Retail Died? Here’s How To Save It

Kids and kids at heart were equally saddened by the fall of Toys ‘R’ Us, an industry stalwart and the last remaining retail chain that focused exclusively on toys. The store closure announcement removed all hope that the retail giant – a place of nostalgia for parents, a kingdom of wonder for children – could be saved. What’s even sadder is that Toys ‘R’ Us could have been saved. The toy-stocked superstore fell victim to a number of retail pitfalls, and it is not alone. Cushman & Wakefield estimates that Between the death of RadioShack,

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Ecommerce and Retail, Retail

Epson LightScene: Interactive Retail Experiences with Digital Projection

The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital signage has taken off, we’re seeing growth in digital projection as well. Epson has announced LightScene™, a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously

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Ecommerce and Retail, Retail

“Art of War” Military Strategies are the Next Way to Seize the Market

Retail competition is fierce these days. With big players like Amazon dominating e-commerce, many companies are struggling to solidify their position in the market. Head marketers at the world’s top e-commerce companies aren’t sitting on the sidelines just hoping their products gain traction. They’re using Art of War military strategies and tactics to push their products ahead of the enemy. Let’s discuss how this strategy is being used to seize markets… While dominant brands tend to invest vast amounts of time and resources into large sources of traffic like Google, Facebook and other massive affiliate

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Retail, Technology

Vibenomics: Personalized, Location-Based Music and Messaging

Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers were waiting on thier car, no one was engaging them on the new products and services they had to offer. He created a platform where he could record personalized, location-based messages and music to his customers. And it worked. When he began promoting windshield washer replacements via the in-store radio, he sold more wipers in one month than what he’d sold in the last five years. Brent knew he didn’t just have a solution for

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Augmented Reality, Ecommerce and Retail, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Retail, Technology

What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone technology. With bandwidth plentiful, computing speed that rivaled desktops just a few years ago, and plenty of memory – smartphone

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