, Marketing Automation, Sales Enablement

AutoPitch: Email Automation for Sales Development Representatives

There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit of trouble with their provider. AutoPitch allows you to connect and send personalized emails directly through your office account. Lead

Read More...

Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

Read More...

AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Event Marketing, Mobile and Tablet Marketing, Search Marketing,

CMO-on-the-Go: How Gig Workers Can Benefit Your Marketing Department

The average tenure of a CMO is just over 4 years—the shortest in the C-suite. Why? With the pressure to hit revenue goals, burnout is becoming next to inevitable. That’s where gig work comes in. Being a CMO-on-the-Go allows Chief Marketers to set their own schedule and take on only what they know they can handle, resulting in higher quality work and better results for the bottom line. Yet, companies continue making critical strategic decisions without the benefit of a CMO’s perspective, despite the expertise in growing company revenue they bring to the table. That’s

Read More...

AdTech,

Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon

In today’s marketing landscape, there are more media channels than ever before. On the positive side, that means more opportunities to get your message out. On the downside, there’s more competition than ever to capture audience attention. The proliferation of media means more ads, and those ads are more intrusive. It’s not just a print ad, a TV or radio commercial. It’s full-page online pop-up ads that make you find the elusive “X” to remove them, auto-play videos to be endured before seeing desired content, banner ads that show up everywhere, and ads that even

Read More...