Analytics & Testing, Marketing Performance Management, Mobile and Tablet Marketing, Mobile Applications

Adjust: Mobile App Marketing Measurement and Fraud Prevention Platform

Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that: The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime value?  App retention varies significantly between countries and cultures. App segment has a huge impact on mobile app fraudulent installations. Adjust is a mobile measurement platform that unifies all of your marketing activities into one

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Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

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Mobile and Tablet Marketing, Mobile Applications

PacketZoom’s Mobile Expresslane CDN Has Partnered with Amazon Cloudfront

PacketZoom, a company improving mobile application performance via in-app mobile networking technology, announced a partnership with Amazon CloudFront to include CloudFront in PacketZoom’s Mobile Expresslane service. The bundled solution offers mobile app developers the first and only mobile platform for all their network performance needs. It is the first all-in-one mobile platform that addresses all performance needs for mobile apps — measurement, last-mile performance, and middle-mile performance. Highlights of the service include: PacketZoom’s Mobile Expresslane speeds up mobile apps by up to 3x and rescues up to 90% of network disconnects for app publishers including

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Augmented Reality, Ecommerce and Retail, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Retail, Technology

What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone technology. With bandwidth plentiful, computing speed that rivaled desktops just a few years ago, and plenty of memory – smartphone

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