Artificial Intelligence, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Text Messaging

SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person

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Content Marketing, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Podcasting, Publishing, Snapchat Marketing, , Text Messaging, Video Marketing

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the five most important generations are mature, baby boomers, generation X, generation Y or millenniums, and generation Z. Each segment refers

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Marketing Infographics, Mobile and Tablet Marketing, Text Messaging

6 Key Elements to a Successful SMS Marketing Campaign

Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher! The Components of a Great SMS Marketing Campaign infographic from SlickText highlights 6 key points to consider when sending any text message marketing campaign. The graphics are solid, the information is actionable, and we hope you

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LinkedIn Marketing, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, , Technology, Text Messaging, Video Marketing

How Each Generation Has Adapted To and Utilizes Technology

It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client, Canvas, who has built a text messaging platform for recruiters to communicate with candidates… the times are changing! Each generation has

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