No doubt that you’ve read here my disatisfaction with many SEO professionals in my industry. We work with some incredible brands on driving organic search. The key element of success with organic search is intent. People searching or researching online are doing so with intent to make their next product or service search. That means if we can provide them with the information they need to make an informed choice, they’ll absolutely respond. That’s why I’m really thankful to be asked to join Linkio’s 2018 SEO Growth Summit, an online conference for businesses and professionals
It’s not a surprising statistic, but it it’s still quite staggering – in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like store hours to more immediate terms such as open now. In fact, Because of the advancement of location-sensing browsing, consumers are also not appending location information on their searches. That means that
Hiring an agency to build out your site and lead generation isn’t always affordable to the small business… until now. ThriveHive combines actual human guidance with easy-to-use technology to make marketing your business easy, effective, and affordable. With ThriveHive’s Guided Marketing Platform and digital marketing services, you can eliminate the guesswork, maximize your time, and get back to what’s really important—running your business. The Guided Marketing Platform includes a customized marketing plan, expert coaching, a search engine-optimized website, and a marketing software platform. From the platform you can track and view leads, manage contacts, update
As a practicing SEO consultant, I’ve tested and used just about every platform on the market. In all honesty, I was losing faith in the multitude of shoddy platforms that were really just a pile of testers smashed together into a single tool that vendors liked to call an SEO audit. I really hate them. Clients would often try one out and then second guess the intensive work we were doing to get their site back to health – ignoring that the tool they used was based off of factors that disappeared a decade ago.
Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. There are also some common keyword mistakes to avoid. Each page should target a tight collection of keywords. In my opinion, you should not have a page that targets more than 3 to 5 and those should be related to one another. So ‘mailing list’ and ‘direct