Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

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Data, , Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Search Marketing, , Video Marketing

Time for a Springtime Tune-Up of Your Marketing Strategy

Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this spring, and which fresh, new marketing techniques will help them grow their businesses in the seasons to come. This isn’t

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Local Search, Marketing Events, Organic Search, Search Marketing, Voice Search

Linkio: 2018 SEO Growth Summit | Online Summit | Q3 2018

No doubt that you’ve read here my disatisfaction with many SEO professionals in my industry. We work with some incredible brands on driving organic search. The key element of success with organic search is intent. People searching or researching online are doing so with intent to make their next product or service search. That means if we can provide them with the information they need to make an informed choice, they’ll absolutely respond. That’s why I’m really thankful to be asked to join Linkio’s 2018 SEO Growth Summit, an online conference for businesses and professionals

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Content Marketing, Marketing Infographics, Organic Search, Search Marketing

The Evolution of Search Engine Optimization: With Some Free SEO Advice

This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant. They were both concerned that if they stopped, they’d lose organic search leads… and if they’d continued, they’d simply be throwing money down the toilet. I asked

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Content Marketing, , LinkedIn Marketing, Marketing Tools, Organic Search, Public Relations, Publishing, Search Marketing, ,

5 Awesome Tools for Content Marketing Minimalists

I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan. However, the best content marketers are agile, ready to shift content around as schedules change, events arise or requests are made. I am both a minimalist and resourceful in my work, so while I

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