Search Results for: paid
-
VPAID
VPAID is the acronym for Video Player-Ad Interface Definition. What is Video Player-Ad Interface Definition? A specification developed by the Interactive Advertising Bureau (IAB) to enhance the interaction between ad units and video players. Unlike VAST, which is primarily concerned with the delivery and presentation of video ads, VPAID adds a layer of interactivity to video advertisements. VPAID scripts enable…
- Content Marketing
Accessily: Find Relevant Sites To Expand Your Reach and Search Engine Authority with Paid Guest Posts
The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. What…
- Analytics & Testing
Tracking Phone Calls from Organic and Paid Search
We have a client who loves to drive more phone calls to their business than any other method. As their client, we want to ensure our strategies are working well, so we need to incorporate some specific tactics to understand where the phone calls are coming from. The client has incorporated HostedNumbers in previous campaigns and, after spending a few…
- Content Marketing
Paid Search Optimization: A Travel and Tourism Example
If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer. While the use case is travel and tourism, these tips are ideal for any marketing seeking to…