, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , , Video Marketing

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course, with making your brand worth following. Why Do Consumers Follow Brands Online? Interest – Offering – Personality – Recommendations –

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Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

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Artificial Intelligence, , Instagram Marketing, Marketing & Sales Videos, Marketing Tools, , Video Marketing

Lumen5: Repurpose Articles Into Social Videos Using AI

It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5

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Data, , Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Search Marketing, , Video Marketing

Time for a Springtime Tune-Up of Your Marketing Strategy

Every once in a while, it’s important to review your marketing strategy. Consumer behaviors change over time, your competitor’s strategies change over time, and digital marketing platforms change over time. Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this spring, and which fresh, new marketing techniques will help them grow their businesses in the seasons to come. This isn’t

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