, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, Pinterest Marketing, ,

How Businesses Should Be Interacting with Each Social Media Platform

My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user damage a brand, they don’t help it. Other times, it’s that brands don’t see the opportunity to resolve an issue

Read More...

, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, ,

Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their personal social accounts and communities. Heartbeat recently released its Discover Feed, offering a seamless way for brands to connect with the 150,000 millennial-aged female consumers on its platform. With thousands of opt-ins in just the

Read More...

, Instagram Marketing, LinkedIn Marketing, Marketing Tools, Pinterest Marketing, ,

JARVEE: Windows-Based Social Media Automation Software.

JARVEE is an affordable platform that operates in place of a social media team to ensures your online brand’s success by growing, driving more traffic, and driving more leads to your business. Because it’s a windows-based desktop software, it doesn’t have many of the limitations of service APIs and third-party automation platforms. One word of warning, you can do some real damage to your reputation by spamming social networks with tools like this. It’s a powerful tool – not just for automation but for research as well. Here’s a great overview video. JARVEE Social Media

Read More...

, Instagram Marketing, LinkedIn Marketing, Marketing Books, Pinterest Marketing, Snapchat Marketing, , ,

Humans Really Have to Behave Better on Social Media

At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we see. We no longer pause to research the issue, wait for facts, or even analyze the context of the situation. There is no logical reaction, only an emotional one. I can’t help but imagine the modern day social media

Read More...

AdTech, , , , Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, , ,

Social’s Media’s Road to Longevity under GDPR

Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether.  Research reveals gloomy prospects for social media channels as only 14% of consumers are confident that Snapchat will still exist in a decade. Yet in contrast, email emerged as the platform people think will stand the test of time. The findings of Mailjet’s

Read More...