, Instagram Marketing, LinkedIn Marketing, Pinterest Marketing, Snapchat Marketing, ,

Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when choosing between one product or service and another. Heartbeat is a platform for millennial women to promote brands within their personal social accounts and communities. Heartbeat recently released its Discover Feed, offering a seamless way for brands to connect with the 150,000 millennial-aged female consumers on its platform. With thousands of opt-ins in just the

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, , Graphic Design, Instagram Marketing, LinkedIn Marketing, Marketing Tools, Snapchat Marketing, ,

Design Wizard: Create High-Quality Graphical Content in Minutes

The pressure on marketers, business owners and entrepreneurs to produce high quality, original campaigns has never been as intense as it is right now. Without design knowledge and creative strategies it’s going be increasingly difficult to keep up with the rising standard. Design Wizard is an online graphic design software that offers people a quick, easy and affordable solution to creating visual content.  Every day there are over 1.8 billion images posted online and the vast majority of these are promotional images. Along with business templates, invitations, and cards, Design Wizard offers graphical templates for:

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Content Marketing, , Instagram Marketing, LinkedIn Marketing, Organic Search, Podcasting, Publishing, Search Marketing, Snapchat Marketing, , , Video Marketing

Not Every Content Strategy Needs a Story

Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most people aren’t seeking stories. Gasp! I know I’m going to upset the content professionals out there that love to wax poetic, build authenticity, and capture the emotions of their viewers, listeners, or readers. There’s

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Content Marketing, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Podcasting, Publishing, Snapchat Marketing, , Text Messaging, Video Marketing

Generational Marketing: Understanding Different Age Groups and Their Preferences

Marketers always look for new ways and strategies to reach their target audience and get the best results out of marketing campaigns. Generational marketing is one such strategy that provides marketers an opportunity to penetrate deep into the targeted audience and better understand the digital needs and preferences of their market. What is Generational Marketing? Generational marketing is the process of dividing the audience into segments based on their age. In the marketing world, the five most important generations are mature, baby boomers, generation X, generation Y or millenniums, and generation Z. Each segment refers

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