Analytics & Testing, Artificial Intelligence, Marketing & Sales Videos, Marketing Infographics, Marketing Tools, Technology

Accelerated Insights: Predictive Testing for Direct Mail

Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail

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Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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AdTech, Analytics & Testing, Artificial Intelligence, Content Marketing, , , Programmatic Ad Buying,

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today

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Artificial Intelligence, , Instagram Marketing, Marketing & Sales Videos, Marketing Tools, , Video Marketing

Lumen5: Repurpose Articles Into Social Videos Using AI

It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5

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Artificial Intelligence, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Text Messaging

SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processessing platform to take that effort off of your sales team’s back, enabling them to focus all of their attention on the sale – not the connection. The platform allows clients to build out scheduled processes utilizing email, voice, and SMS text messaging. A simple push of a button in your CRM starts the follow up process for every lead your sales person

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