Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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Augmented Reality, Ecommerce and Retail, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Retail, Technology

What is Augmented Reality? How Are Companies Implementing AR for Sales and Marketing?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone technology. With bandwidth plentiful, computing speed that rivaled desktops just a few years ago, and plenty of memory – smartphone

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Artificial Intelligence, Augmented Reality, Internet of Things, Mixed Reality, Technology, Virtual Reality

Dell EMC World: 10 Terms Transforming Information Technology

Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first day and averaged 3 miles every day after… and that was with taking constant rests and finding corners to get some work done. I could have walked twice that distance and still missed great content and

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Augmented Reality, Event Marketing, Sales Enablement, Technology, User Experience

Kaon AR: A B2B Augmented Reality Platform

Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated, real-life business environments. This can provide a much better engagement in remote sales, trade show environments, briefing centers, analyst briefings,

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