Ad Network, AdTech, Artificial Intelligence, Augmented Reality, Content Marketing, Demand-Side Platform, , Influencer Marketing, Mobile and Tablet Marketing, Programmatic Ad Buying, , Supply-Side Platform, Virtual Reality

The 2018 Native Advertising Technology Landscape Keeps Getting Bigger and Bigger

As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence, was mentioned in the first article. The second rolls out what I uncovered cataloging the 2018 native advertising technology landscape

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Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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Content Marketing, Publishing, Virtual Reality

VR’s Rising Tide in Publishing and Marketing

Since the beginning of modern marketing, brands have understood that forming a connection with end users is the core to a successful marketing strategy – creating something that stirs emotion or provides an experience often has the most lasting impression. With marketers increasingly turning to digital and mobile tactics, the ability to connect with end users in an immersive way has diminished. However, the promise of virtual reality (VR) as an immersive experience is on the verge of a breakout for publishers, broadcasters and marketers. In fact, some of the largest players in media space

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Artificial Intelligence, Augmented Reality, Internet of Things, Mixed Reality, Technology, Virtual Reality

Dell EMC World: 10 Terms Transforming Information Technology

Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first day and averaged 3 miles every day after… and that was with taking constant rests and finding corners to get some work done. I could have walked twice that distance and still missed great content and

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Augmented Reality, Content Marketing, Technology, Virtual Reality

The Arrival of Immersive Marketing, Journalism, and Education

Virtual and augmented reality are going to play a larger role in your future. TechCrunch predicts that mobile AR will most likely be a $100 billion market within 4 years! It doesn’t matter if you work for a cutting-edge technology company, or in a showroom selling office furniture, your business will benefit in some way by an immersive marketing experience. What’s the difference between VR and AR? Virtual reality (VR) is a digital recreation of the environment around the user, while augmented reality (AR) overlays virtual elements in the real world. Don’t believe me? Take a

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