Analytics & Testing, Artificial Intelligence, Marketing & Sales Videos, Marketing Infographics, Marketing Tools, Technology

Accelerated Insights: Predictive Testing for Direct Mail

Before going digital, I worked in the newspaper and direct mail industries. While newspaper’s failed to adopt or adapt in time to maintain their control over advertising budgets, direct mail continues to still drive incredible results. In fact, I’d argue that many direct marketing campaigns with direct mail may get much more attention – breaking through the noise of digital. The fact is that, while I get hundreds of emails and banners hitting me every day, I get very few direct mail pieces… and I view them all. As with most mediums, though, direct mail

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Artificial Intelligence, , Instagram Marketing, Marketing & Sales Videos, Marketing Tools, , Video Marketing

Lumen5: Repurpose Articles Into Social Videos Using AI

It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5

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Analytics & Testing, Marketing Tools, MarTech Clips

Use These Tips and Tools To Conquer Your Marketing Workload

If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use to prioritize tasks, assemble tasks into milestones, and keep my clients aware of the progress our teams are making. The last part is critical – I’ve often found that when clients see the current

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AdTech, Analytics & Testing, Marketing Tools, Sales Enablement

ResponseTap: Smart Match Intelligent Call Tracking Attribution

Call Intelligence platform, ResponseTap, has developed a new feature, Smart Match, that allows users to see the exact value of each inbound customer call and attribute it to the marketing source, even down to the keyword. Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us. Simon Hoe, Global Head of Digital at Cruise 1st The tool propels the use of data to optimize campaigns for both in-house marketers and marketing agencies, as well as allowing agencies with call-centric clients to report on

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