Advertising TechnologyMarketing Tools

Celtra AdCreator: Digital Display and Video Advertising CMP

AdCreator is built with over 50 advanced drag and drop components and more than 200 pre-tested, customizable features for ad creation. Built-in templates speed up design, development, and ensure consistency, including Store Locator, Inline Video Player, Galleries, Social Sharing and more.

Celtra AdCreator

All components and features of AdCreator are tested across devices, operating systems, and environments. AdCreator also has automatic built-in quality assurance controls, so you know what you see is precisely what the user is going to see.

Responsive design enables you to build a single ad creative that adapts to multiple screen sizes. AdCreator’s animation capabilities include standard object animation, animation sets and animation as part of actions timeline. For complex animations, you can also use custom action sets or mix in a bit of JS.

BMW Video Advertising CMP

AdCreator Features Include:

  • Dynamic Creative – Attractive, dynamic creatives that are highly personalized and reflect the user context in real time are no extra workload. Quickly build and preview a single dynamic creative – make anything dynamic from videos and backgrounds to text and URLs.
  • Auto-play In-line Video Player – Place inline, auto-play, high-quality video everywhere. No more restrictions, no more animated GIF conversions. AdCreator lets you create a fully interactive video ad with automatic video encoding for device, speed, and quality.
  • No Coding (Unless You Want To) – If you prefer to code, they’ve exposed all components through their creative API, enabling you to add custom JS or set up frameworks to call, reference and control pages, events and interactions.
  • Runs With Any Ad Server – Creatives built with Celtra’s creative management platform have been checked and certified to run across a wide range of devices, environments, apps, sites and ad servers; this ensures that both rendering and reporting work as they should. Creatives run seamlessly with over twenty 1st & 3rd party ad servers.
  • Easy Previewing – Preview your creatives across all devices, dynamic variants, and screen sizes. With one click, send clients an AdCreator preview URL so they can view the creative on their desktop or mobile device as well.
  • Free Training and Onboarding – From a vast library of support articles to free onboard training, weekly webinars and expert email support, their goal is to ensure you get the most from Celtra’s creative management platform.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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