Content MarketingSocial Media & Influencer Marketing

Chris Brogan Rocked BlogIndiana

trust-agents.png“Now I know why you want to hate me!”, chanted Chris (ala Limp Bizkit) at one point in a panel discussion. The question was referring to what brings out the haters in the social media world. The fact is that, as online personas build their own brand and develop their own voice and expertise in the industries… some folks will hate them for it. I doubt anyone actually hates Chris Brogan… but if they did it’s because of his great talent.

Chris Brogan Rocked BlogIndiana.

Chris had a fantastic slide deck and personable presentation – including fantastic wacky pop culture references (including Fergy!), interaction with the crowd (berating us for only having a couple runners in the room!), and a polished presentation. There’s an incredible talent that I see in speakers like Chris that I see in Malcolm Gladwell, Seth Godin and others… the ability to take a very difficult and complex issue and explain it simply.

Brogan did this with his continuum of modern branding and how social media fits, from Awareness to Extended Action. Read through on the post for details, here’s my synopsis:

  1. Awareness – Utilization of effective marketing to introduce you, your product, or your service.
  2. Attention – Utilization of social mediums to provide people with a means to participate.
  3. Engagement – Sustained interaction between you and your community.
  4. Execution – The conversion… the download, the registration, the purchase, etc.
  5. Extension – The opportunity after the execution to promote the event and the results.

Chris did the ingenious and difficult work here of defining the process, so I’ll just add my 2 cents. (I hate doing this… makes me sound like I’m just piggybacking… I guess I am!) In order to turn this from a continuum to a cycle, I would add

Analysis.

brogan-continuum.png

I think Analysis is key… both at the beginning and the end of the process so that the business can jumpstart the process with a lot more horsepower – as well as refine and improve the process each time. Measurement of results is essential so businesses understand where to optimize their limited resources for the maximum impact.

Not having read Chris’ and Julian’s book yet – I’m looking forward to picking it up and seeing how development and measurement of the strategy plays into the continuum.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.