One area of content marketing we’re looking to increase is our use of video. I’ve been observing how other bloggers have utilized video but I guess I’m a bit of a snob… I just want something better. We’re all walking around with HD cameras and tools are easy to use, so why would I smash together some crappy video talk I’m having with someone and push it on this blog that we’ve worked so hard to get to a high level of quality?
It seems things are going to get much easier very soon for users of the iPhone, with the limited beta release of Cinefy out on the market. Here’s a product teaser of the type of editing that can be accomplished… allowing you to edit video, add effects, and even select copyright-free soundtracks.
Cinefy is a mobile video editing and effects platform for the iPhone where users create and share videos mixed with high quality visual effects. Cinefy empowers users with no editing skills to quickly insert footage, add music, and apply visually stunning effects with its intuitive and simple interface.
“We made Cinefy to put the most exciting Hollywood quality production tools directly in the user’s hands,” said Dan Hellerman, CEO of App Creation Network. “The ability for studios to promote their brands, by empowering users with actual effects elements themed to their shows or games, is an explosive marketing tool.”
In Cinefy, individual themed or branded effects packs are available for in app downloads, offering TV and game studios the ability to market new properties in a way that creates exciting engagement and massive viral exposure potential.
Friendly Music has partnered with Chairseven and App Creation Network to provide Cinefy with access to its comprehensive catalog of copyright-cleared songs designed to create the perfect soundtrack, available through Cinefy’s built in one-click licensing. Friendly Music is the first music collection designed for user-generated content, offering 100% legal and all rights-cleared music for personal and custom online media creations.
Built to be social, Cinefy will export directly to Facebook, YouTube, and Vimeo. Additionally, users can save multiple project files and export to their device’s camera roll. In the future, Cinefy will be made available to both iPad and Android devices, and it will allow users to access their downloaded effects on any device.
Cinefy’s core editing technology is available for white-label licensing for corporate customers looking to build and promote their own video publishing platforms. For studios or promoters, Cinefy effects packs can contain between 10-15 branded visual effects or motion graphics, and can be distributed as free or paid downloads. Effects packs can also be designed to contain third-party sponsorship elements to promote short-run campaigns or user-generated video contests.
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.