According to research conducted by Forrester, 62 percent of sales leaders want more visibility into sales activity, and but only 6 percent are confident that they receive accurate insights. Consequently, sales leaders struggle to understand which reps, teams, and content are actually effective in the sales cycle – at least until opportunities are won or lost.
ClearSlide, a sales-enabled presentation platform, has released Engagement and Follow, new features that help sales leaders monitor, analyze, and act on sales performance data.
Sales leaders use ClearSlide Engagement and Follow to monitor critical sales areas:
- Sales Activities – Sales management can be notified when reps have sales meetings and when they send customer emails, with a view into what materials were covered. This can help in their coaching to managers and reps and help identify what’s working and where they are roadblocks to moving business forward.
- Buyer Engagement – Sales management can see how accounts respond to content. When they follow accounts, they receive instant notifications when content is opened and how much time customers spend engaging. For online meetings, ClearSlide calculates how engaged or distracted each attendee is at a slide-by-slide level. This data is then compiled into an overall customer engagement rating, which can be benchmarked across other opportunities salespeople are working.
- Content – Sales management can view which sales and marketing content correlates with the highest levels of engagement. They can instruct sales reps to use the best content and coordinate with marketing to optimize messaging.
Engagement and Follow will help sales leaders achieve continuous improvement throughout their organization. We designed this tool to gives sales leaders the visibility they need to evolve sales strategy based on hard data. Using Engagement and Follow, sales organizations will be able to make the best possible use of their time and their customers’ time. Raj Gossain, VP of Product, Clearslide.
The ClearSlide platform gives sales leaders insight into the real-time activity of their teams and provides deep analytics about the types of content that ultimately is most impactful with customers. For sales professionals, ClearSlide allows for easy communication with customers and prospects, whether online or in-person, using ClearSlide’s web-based or mobile applications.