Click-to-Call Has Become Critical to Local Search Advertising Success

Click to Call

Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.7 billion by 2020

In fact, 61% of mobile users say click-to-call is most valuable in the purchase phase. Make sure your business is ready. This infographic from Messages On Hold, The Click-to-Call Opportunity: Why the Phone Call is Back in Vogue, details how click-to-call has become a critical element in paid search marketing efforts.

The infographic also points out that it's not just a feature of paid search advertisements, it's also a feature that should be implemented on every single website where businesses or consumers may reach you by phone.

It's also not just a mobile feature. As desktops integrate with your mobile device or have mobile calling applications on them, these links work as well. Skype, for example, will launch and dial if I click on a linked phone number on my Mac.

If you're not sure how, I've written a post on how to hyperlink a phone number. Put it on high on your list of site optimization improvements you need to make today!

Click to Call

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.