CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site and search engine optimization. Below is a hardcopy of the guide – but the site is much better – allowing you to sort and interact easily.
We're entering a new industrial era, fueled by the Internet of Everything, cloud and social media. It's also an unprecedented opportunity for CIOs to lead the change, creating business value and capturing new opportunities.