Content Marketing, Technology

Why Hasn’t Your Company Implemented a CMS?

There’s a lot of discussion on this blog about optimization, conversion optimization, inbound marketing, search engine optimization… even multivariate testing and landing page optimization. Sometimes we forget that many sites are still in the 1990’s and are hard-coded HTML pages sitting unchanged on a server!

A CMS is a Content Management System. It allows non-technical users who don’t know HTML, FTP, JavaScript or the hundreds of other technologies to build, maintain and update their web site. Last week, I received a frantic call from a charity I host at no cost asking if I could update their events page since their web guy was unavailable.

I logged in via FTP, downloaded the file and made the necessary edits via Dreamweaver. I then lectured them that all of this work was really unnecessary. Another recent customer had sent their marketer off to HTML training so that they could have their site updated. This was also unnecessary. While a knowledge of web technologies is helpful, a good content management system can provide your company with all the tools needed to keep your site updated daily while removing the education and technical obstacles.

paper-lite.pngFor the cost of the classes or the ongoing payments to the web guy, these companies could have implemented a robust content management system that they could control.

For one such customer, Paper-Lite, a document management system provider, we utilized WordPress. There are a number of other able content management solutions on the market, but this one had all the bells and whistles and was easily adaptable to the customer’s requirements.

Virtually every domain registrar now offers their own content management system or has auto-installation of other content management systems. My only advice would be to stick to a platform that has wide adoption and a large development community with it.

Keep in mind that installing a free CMS is not free, though. Maintenance upgrades are a must! Being the big boy on the free CMS block also lends itself to more criminals attempting to hack your platform. A free CMS hosted on a cheap hosting platform will also not withstand a ton of traffic – requiring you to beef up your infrastructure.

The benefits outweigh the risks if you have a good handy-man to keep your CMS healthy, though. Along with installing and configuring the CMS:

Perhaps most important, we continue to help the company adopt to the new platform and utilize it effectively. A CMS like WordPress can be a bit daunting at first. I can assure you it’s much easier than explaining FTP and HTML, though!

Lastly, although WordPress is a worthy blogging platform, I honestly believe it’s a much better website content management system. There are sofware as a service solutions like Marketpath that offer site management, blogging and even ecommerce.

One comment

  1. 1

    Well said, Doug.

    While I've had similar experiences with lots of business owners doing it the way it was done last century, this is also true:

    "A CMS like WordPress can be a bit daunting at first. "

    Small business owners, especially, find a CMS too much work. There's just too much to have to remember if you're busy running your business and post something new every now and then. By the time you get around to using the CMS again, you've forgotten how to do it. And who wants to read a manual?

    WordPress is certainly much better than Joomla or Drupal in terms of general admin usability. The workflow is more intuitive compared to the other two.

    What's been your experience with CMSs for small business owners? Have you tried "simpler" alternatives?

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