It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone.
The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has embraced the smartphone revolution as widely as college students, who can be found with their smartphones within arm's reach. We examined all the different ways that college students are using their smartphones and how often they are using them for that purpose. Take a look.