At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. Here’s a view of the exhibition floor from the booth:
CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication and sales performance. In January, CommerceHub acquired Mercent, a high-growth retail marketing company that enables marketing campaigns through channels such as Amazon, eBay, Google Shopping, Facebook and other major digital advertising programs.
CommerceHub is the leading provider of marketing and virtual inventory solutions for retailers and brands, is an enterprise-ready cloud platform enabling retailers and brands to keep growing by integrating them to all major sources of demand, supply and delivery through one single connection.
The merged company will handle more than $10 billion in GMV annually and serve more than 200 of the world’s largest retailers and brands. The companies’ end-to-end offering will enable leading global retailers to:
- Expand product assortments through a vast network of drop-ship suppliers and marketplace sellers
- More effectively promote products via the top marketing and digital advertising channels like Google Shopping and Pinterest
- Deliver a true omni-channel experience, distributing goods to and from stores, warehouses, drop shippers or third-party sellers
- Launch marketplaces featuring third-party seller assortment with full monitoring and control of the entire delivery process
Mercent Retail is now part of CommerceHub’s ProductStream platform and enables brands and retailers to take control of product information management, digital product ad campaigns, marketplace selling, and dropship retail channel sales.
CommerceHub‘s other offering is OrderStream – which connects brands, distributors, retailers, and marketplace providers, providing complete control over the order and fulfillment workflow to ensure outstanding levels of customer service and fulfillment performance across drop-ship and marketplace programs.