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16 Steps to Compelling Content Creation

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well.

The 16 Steps to Compelling Content Creation:

  1. Think like a journalist.
  2. Get inspiration from your network.
  3. Try short, concise content.
  4. Use industry news.
  5. Keep it conversational.
  6. Don’t oversell it.
  7. Use imagery to back it up.
  8. Invite guests for new viewpoints.
  9. Reach out to your audience for topics.
  10. Repost and repurpose relevant content.
  11. Be honest on how well you understand the topic.
  12. Do your homework and research the topic.
  13. Make navigation easy and provide a path to engagement.
  14. Keep topics and landing pages separated.
  15. Avoid topics that will go stale.
  16. Transcribe video and audio.

16 Steps to Compelling Content Creation

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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