Content MarketingMarketing Infographics

16 Steps to Compelling Content Creation

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well.

The 16 Steps to Compelling Content Creation:

  1. Think like a journalist.
  2. Get inspiration from your network.
  3. Try short, concise content.
  4. Use industry news.
  5. Keep it conversational.
  6. Don’t oversell it.
  7. Use imagery to back it up.
  8. Invite guests for new viewpoints.
  9. Reach out to your audience for topics.
  10. Repost and repurpose relevant content.
  11. Be honest on how well you understand the topic.
  12. Do your homework and research the topic.
  13. Make navigation easy and provide a path to engagement.
  14. Keep topics and landing pages separated.
  15. Avoid topics that will go stale.
  16. Transcribe video and audio.

16 Steps to Compelling Content Creation

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.