Our next Marketing Technology video is with folks that I know and love – Compendium. Oh yea, I also have shares in the company! 🙂 Since I have shares I don’t like to talk about them too much, but recently they’ve really been doing some great work. Here’s the latest in our video series on Marketing Technology companies.
Chris and Compendium’s motto of content from anywhere, to anywhere is spot on. Developing a system where your customer service representative can respond to an email, and then that email can be leveraged in a blog post (after routing through an approval and editorial process) is fantastic. Max is right on – companies are producing millions of dollars of content daily and simply not leveraging it.
Compendium continues to innovate down this road and is providing an infrastructure that can support the largest of organizations. It’s a simple solution to a very difficult problem. Congratulations to Frank Dale – Compendium’s new President. After spending some time with Frank the last few weeks, he’s really got his finger on the pulse of where the industry is going as well as the needs of companies for leveraging content… from anywhere, to anywhere!
Thanks to the team at 12 Stars Media for another great production! If you’re a remote company and would like to be spotlighted on our video series – contact us. If you cover the production expenses (very affordable) and you’ve put some great material together – we’ll publish it! 12 Stars Media has a program we can use, called Candidio. Subscribers to the service can upload their own video and 12 Stars will produce and distribute it for them!
If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.