Search Marketing Social Media & Influencer Marketing

Compendium

Douglas Karr Sunday, September 24, 2006

2 Less than a minute

This weekend I’ve been working on the logo and business/requirements plan for Compendium Software, a company that Chris Baggott and I started for Social Media Optimization software. This is an exciting time. We’ve got some attention from VC firms, and have a great product vision… all we need is the time! Both of us work full-time so it’s a challenge to get done.

Yesterday I built the logo for the company. Hope you like it!

Update: I’m proud to announce that Compendium was purchased by Oracle.

Douglas Karr Sunday, September 24, 2006

2 Less than a minute

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Comments

2 Comments

princesa_friki says:

Sunday, September 24, 2006 at 3:53 PM

I smell a rat. A big fat stinky AIM3 rat to be precise. My Google search came up pretty dirty; I’d suggest another name for your company. I’d also run. Away. Run away fast if AIM3 is indeed your colleague. You seem to be a person of integrity and morals. He’s not. And SMO is right up his big fat stinky alley. If it’s not AIM3…sorry to be blasting your colleague.

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Martin Weiss says:

Monday, September 25, 2006 at 3:04 PM

It’s a bit too colourful for my taste, plus the graphic remind me more of a DNA string, rather than social media…
The link on “information” goes straight to your blog; but I guess that this link is just a place holder…
I must say that I love the old Mac OS9 logo – great combination of human touch, computer, and friendlyness/interaction. Maybe something like that?
That said, this is only one opinion.
Symbols.com is a source of inspiration.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge

Douglas Karr

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