Over 6 billion people have access to mobile phones. Such consumers are hungry for content, providing marketers with a great opportunity to engage them by delivering relevant content. Most marketers deliver mobile content through apps. Apps are resilient, always available and always up to date. It allows marketers to deliver focus content specific to the need.
However, creating good mobile apps that engage the targeted audience is easier said than done.
- While the threshold for creating mobile apps is low, most ready made app development solutions generate cookie-cutter apps that are both static and uninspiring. Creating rich apps that stand out require considerable skill.
- The app development industry is fragmented. Developing platform agnostic apps is still not that easy.
- Mobile apps and websites have different requirements and capabilities compared to native apps. Marketers need to understand such unique requirements and cater to the same.
Como (previously Conduit) offers a suite of mobile app building tools. Marketers may create dynamic apps for iOS, Android, Windows Phone and Web apps using HTML5 using such tools. It works easy. The marketer simply has to take the required website, plug it into the Como engine and it will create the app automatically.
Here’s how to get started with Como: