Content MarketingMarketing Infographics

Content 4.0 From Awesome to Many

I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many!

From Ignition 2012: A major land grab is occurring for the digital consumer. Business models are rapidly changing. Technologies from mobile payments to micro-transactions are being developed as additional revenue strategies to advertising and paywalls. “Media” no longer encompasses merely content, but also commerce, payments, and platforms.

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Infographic by IGNITION, a conference produced by Business Insider in New York from November 27-28, 2012.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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