Content MarketingMarketing Infographics

Content 4.0 From Awesome to Many

I’m not sure that content is truly evolving as this Infographic would theorize, but I do believe that there’s incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many!

From Ignition 2012: A major land grab is occurring for the digital consumer. Business models are rapidly changing. Technologies from mobile payments to micro-transactions are being developed as additional revenue strategies to advertising and paywalls. “Media” no longer encompasses merely content, but also commerce, payments, and platforms.

the rise of content 40

Infographic by IGNITION, a conference produced by Business Insider in New York from November 27-28, 2012.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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