I'm not sure that content is truly evolving as this Infographic would theorize, but I do believe that there's incredible competition for great content and technology is evolving at a pace that requires businesses to invest in great content. Or… as Content 4.0 would define it… Awesome to Many!
From Ignition 2012: A major land grab is occurring for the digital consumer. Business models are rapidly changing. Technologies from mobile payments to micro-transactions are being developed as additional revenue strategies to advertising and paywalls. “Media” no longer encompasses merely content, but also commerce, payments, and platforms.
Infographic by IGNITION, a conference produced by Business Insider in New York from November 27-28, 2012.