This infographic from InboundWriter may be the mother of all content marketing infographics but I love it! Overall, I believe a key to the infographic is that the common practice of sitting down at a browser and entering a couple keywords in a search engine is changing. Social search and mobile search are driving many engagements.
A specific stat that stood out was that a 3 word phrase has a much higher conversion rate than a single word or a couple words. And the trick to conversions now isn't simply being found, it's how to keep the person on your site and build trust with them. Content optimization is key to any content marketing strategy!