Content Marketing, Marketing Infographics

Are Content Marketers Ready for Disruption?

In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to lay the key obstacles (and benefits) to establishing a well-tuned content operations strategy.

With all of us creating so much content, it’s troubling that marketers don’t feel that they’re producing enough effectively, tracking the content effectively, and tracking the leads generated from that content.

content_chaos_infographic

One comment

  1. 1

    This is a great article Douglas, yes you are right! Marketers really are under the pressure to create great content. A great basis of content is that it should be organic, original and creative.

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