In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to lay the key obstacles (and benefits) to establishing a well-tuned content operations strategy.
With all of us creating so much content, it’s troubling that marketers don’t feel that they’re producing enough effectively, tracking the content effectively, and tracking the leads generated from that content.