Content MarketingMarketing Infographics

Content Marketing is a Balance of Curation and Creation

As we review topics on Martech Zone to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on.

A good example of this was responsive design. We read a ton of articles out there – there was no shortage! However, when we identified that we could produce a video that explained it well, an article that pointed to its advantages, and an infographic that we could share that someone else had created… we knew we had a winner.

Our push isn’t just to write, it’s to share the best content we can develop. And if you follow Martech Zone on Twitter, Facebook, or anywhere else, you’ll see that we share a ton of content from sites that are very much competing with us for our audience. Why? Because if we can’t do a better job explaining it, why not add value to our audience by sharing the amazing content of others?

If you can’t find a better wheel, don’t reinvent it… share the best one for your audience! If you can invent a better wheel – go for it! A balance of curated and shared content alongside of your created content will yield much better results than your created content alone. This infographic from Rebuild Nation explains why.

Content Creation versus Curation and Sharing

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership